Business owners love it when someone calls their business for the first time and instantly becomes a customer. Unfortunately, however, that doesn’t happen very often. Most callers will have several touch points with your company before they become customers. Do you wish there was a way to increase your conversion rate with your customers? In other words, do you wish there was something you could do to help more callers become customers faster?
There is.
Professional live call answering is one of the best ways to turn callers into customers. This is true for a number of reasons, but here are three of the main reasons that it works.
1. Your callers get instant help and answers to their questions 24/7
Most businesses – especially small ones – do not stay open round the clock. But a potential customer can call at any time. When a friendly customer service representative answers the phone – even if it’s the middle of the night – the caller can get their questions answered, or at the very least, get assurance that someone will get back to them the next business day.
Instead of getting an impersonal voice mail, the caller gets a real, live person that can assist. This leaves a great impression and improves the chances of that caller doing business with you.
2. Not all businesses have staff with awesome phone skills (but we do)
A business may be great at providing its core services but that doesn’t necessarily mean the staff have great phone skills. Some callers however, will make their decision on whether to do business based on how they perceive the person on the other end of the phone.
When you’ve got call centre professionals taking your calls, you can rest assured that your callers are always getting friendly, professional service. And that first impression is vital to your conversion rate!
You will be able to take a higher volume of calls
Let’s face it. Sales is a numbers game – so the more calls you can take, the more conversions you will get. If your business is a one-person operation, you are probably used to taking all the calls yourself on your cell phone. But you can only speak with one person at a time.
If your business is a larger operation and you are not using a call centre, you are still limited because you only have so many phone lines. This means you may be spending time answering questions from a caller who is at the start of their purchase journey, while someone who is ready to purchase, is trying to get through.
With a professional live call answering service, all the important calls get through and prioritized so that the ones most likely to lead to conversion are sent to the right people and departments in your company as quickly as possible.
It is wonderful when you have an abundance of people contacting your business, but ultimately your business will only thrive if a certain amount of those callers become customers. Take a step to increase your conversion rate today with a live call answering service. For live call answering in Southern Ontario, contact Touch Communications today!